Results-Driven Marketing and Communications Strategist

Sarah Bryen is a seasoned marketing and communications strategist with years of diverse industry experience. Her expertise spans the creation and execution of local to international marketing plans, offering comprehensive project management throughout the entire lifecycle. Sarah’s hands-on approach to team collaboration, combined with data analytics, content creation and graphic design skills, ensures a unique blend of creativity and strategic thinking.

PORTFOLIO

Experience

Proven Success Across Multiple Industries

Interim Director of Strategy, WKH Solutions

Marketing and Communications, Winchester Equipment Company (2022-2024)

Created and managed marketing all marketing initiatives for five dealership locations in Virginia.
Established a robust digital marketing strategy, surpassing KPIs through targeted campaigns.
Achieved $2 million in new customer sales in Q1 2024.

Digital Marketing Manager, eHealth Initiative and Foundation (2020-2021)

Revitalized the brand and expanded the digital footprint of a healthcare nonprofit.
Developed a widely read email newsletter and enhanced webinar audience engagement.
Positioned the organization as a leading educational and advocacy entity during a pivotal time in healthcare

Consultant, Old City Marketing (2014-PRESENT)

Crafts impactful campaigns for a diverse clientele, including small businesses, politicians, and defense contractors.
Specializes in branding, strategy, and design.

Marketing Director, Apex Home Loans (2012-2014)

Established the marketing department, enhancing customer retention and creating brand cohesiveness.
Managed digital communications within financial regulations and created marketing materials for various stakeholders.

Manager, Marketing and Creative, Alenia North America (Leonardo)

Led corporate and product GTM strategies in the aerospace industry (military/defense).
Secured substantial savings and managed a multi-million-dollar budget.
Designed advertising campaigns and collateral.
Played a pivotal role in securing billions in U.S. government contracts.

Full Resume

Education

The Wharton School at the University of Pennsylvania

Post-Graduate/Professional Series: Business Analytics

Columbia University
Post-Graduate/Professional: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Penn State University

Bachelor's in Marketing & Advertising (Strategic Communications)

Technical Proficiencies

Design Tools: Adobe Photoshop, InDesign, Illustrator, Canva.
Digital Marketing: Google Ads/Analytics, Facebook/META Ads Manager, Amazon DSPs.
CMS & CRM Systems: Wordpress, Drupal, Wix, Salesforce, Hubspot, Marketo.
Additional Skills: Basic video editing, AI Tech/ChatGPT, HTML knowledge.